Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (2nd Edition) by Karen Freberg is a cutting-edge guide to using social media for effective communication. It blends theory, research, and real-world applications to help students and professionals develop strategic plans.
Social media is a powerful tool. This book explains how brands, organizations, and individuals can use platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to engage audiences, build relationships, and drive business success. It explores the fundamentals of digital storytelling, branding, and influencer marketing.
A research-based approach ensures credibility. The book integrates the latest studies on audience behavior, engagement strategies, and content creation. Readers learn how data analytics, social listening, and AI-driven tools enhance social media campaigns.
Creativity is a key focus. The book teaches how to craft compelling content, develop brand voices, and design visually appealing campaigns. It includes practical exercises that encourage innovation and real-time strategy development.
The book examines how brands manage reputations, respond to public relations crises, and navigate ethical dilemmas in the digital age. It provides frameworks for responsible and transparent communication.
The 2nd edition includes updated case studies, emerging trends, and insights into new platform features. Topics such as algorithm changes, social commerce, and interactive content are explored to keep readers ahead of the curve.
For students, marketers, PR professionals, and content creators, this book is an essential resource. It bridges theory with practice, ensuring a well-rounded understanding of social media strategy. With its research-driven insights and hands-on approach, it remains a trusted guide for mastering digital communication.
Reviews
There are no reviews yet.